FIFA World Cup 2014: 4 Killer tips for profitability in your pub

The World Cup is fast approaching. The England team has been announced, the new England shirts have been released and pubs have been granted extended licensing hours for the occasion. So how can your pub take advantage of the extra traffic during the World Cup?

1) Collect customer contact details

Having an event photographer in the restaurant will give you the perfect reason to take contact details for additional marketing. Have a photographer or arm a staff member with a camera to take snapshots of happy customers. Collect their e-mail addresses afterwards to send them a copy of the photo. Try uploading your photos of happy football fans to your social media pages to increase engagement with customers.

2) Feed the fans

England’s first match won’t start until 11pm on Saturday 14^th June. Later match kick-offs mean the food will be just as important as beer during the World Cup. Create a specific match menu full of food that is quick to prepare and easy to hold in hands. Jetlag Sports Bar is serving a special Brazilian themed World Cup menu including choripan, picanha and docinhos.

3) Special Promotion

No one will come to watch the football unless they know you will be screening it. There are dozens of simple promotions ideas to help you get extra traffic during the World Cup. Belushi’s Bar is offering World Cup 2014 Packages including guest-list entry, drinks tokens and nibbles at half time. Thoroughly promote your special offers in as many places as possible including blackboards, social media, e-mails and face-to-face conversation.

4) Catering for the extra traffic

The opening match on 12^th June and England’s first match on 14^th June will generate plenty of excitement among football fans. Investing in robust kitchen technology helps cater for the extra football fans during these matches. There are many solutions available for your restaurant: apps, kitchen to waiter paging, queue pagers and kitchen screens. Using technology will improve communication and allow staff to perform to their full potential.

The latest technology from CST can help provide your customers an excellent experience at your pub during the FIFA World Cup 2014.

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Image copyright Colin Smith

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